Privacy policy

Go Naked Hair – Privacy Notice

Last updated on December 1, 2023

PRIVACY NOTICE


This Privacy Notice describes the information collection, use, retention and sharing practices of Naked Virgin Hair, LLC (“we”, “us”, “our”) when you interact with us through our website, www.gonakedhair.com (the “Website”), or other digital products on which this Privacy Notice appears (collectively, the “Services”). 


PERSONAL INFORMATION WE COLLECT, WHY AND FOR HOW LONG 


We collect personal information, which is information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, to you, when you engage with the Services. 


We collect personal information from a variety of sources and in a variety of ways, including when you: 


  • Contact us via the Website. When you contact us through the Website, for example, to submit questions regarding our hair products, we collect, from you, your personal identifiers (name and email address) and any additional information you choose to include in your message. We use this information to respond to your questions or inquiries, troubleshoot where necessary, and address any issues you have with the Services. 

  • Create a customer account. When you create a customer account (“Account”), we collect, from you, your personal identifiers (name, email, and password). We use this personal information to create and manage your Account. If you opt in to receive email marketing communications from us, we will send you editorial content, updates, and other information we think will be of interest to you. You can opt out of receiving email marketing communications from us at any time by clicking the “unsubscribe” option included with each email we send you. Note that if you opt out, we will continue to send information necessary to provide the Services. We retain this information until you delete your account.  

  • Make a purchase. When you make a purchase on our Website, we collect, from you or from our third party payment processor, your personal identifiers (name, email address, telephone number, and physical address) and your sensitive financial information (credit or debit card number, CVV, and expiration date). We use this information to process your payment for the requested product or service, fulfill and manage purchases, orders, payments, and returns or exchanges. If, during the checkout process, you opt in to receive marketing or promotional text (e.g., SMS or MMS) messages (e.g., cart reminders) from us, we will use this information to send you marketing or promotional text messages through an automated telephone dialing system. Consent is not a condition of any purchase. Reply STOP to +18667163570 or click the unsubscribe link (where available) in any text message to cancel. Message frequency varies. Message and data rates may apply. For support or assistance, text HELP to +18667163570 or email service@gonakedhair.com. Please see our Terms of Service for additional information. Additionally, if you elect to submit your payment through the “Express Checkout” via Shop Pay, Meta Pay, Google Pay, or Apple Pay, you will need to log in/open an account with the relevant service provider to proceed using the “Express Checkout.” Their use and retention of your personal information is subject to their own privacy policies. For additional information, please see Shop Pay’s Privacy Policy, Meta Pay’s Privacy Policy, Google Pay’s Privacy Policy, and Apple Pay’s Privacy Policy. 

  • Post a review. When you write a review and post it to the Website, we collect, from you, your personal identifiers (name and email address), your visual information (photograph (if provided)), and any additional information you choose to include in your review. We use this information to post it to our Website for public viewing. If at any time you want content posted to be deleted, please email your request to service@gonakedhair.com. Because our Website is publicly accessible, any information that you choose to include in your post can be viewed by others or used by them as they see fit.

  • Post a question. When you write a question and post it to the Website, we collect, from you, your personal identifiers (name and email address) and any information you choose to include in your question. We use this information to post it to our Website for public viewing. Our responses to questions posted to our Website are also posted publicly. Because our Website is publicly accessible, any information that you choose to include in your post can be viewed by others or used by them as they see fit. If at any time you want content posted to be deleted, please email your request to service@gonakedhair.com. If you have a question and do not want it to be viewed by the public, please visit Contact Us. 

  • Participate in Naked Rewards Loyalty Program. When you participate in our Naked Rewards loyalty program (“Rewards Program”), we collect, from you, your personal identifiers (name, email address, and date of birth (if provided)). We use this information to enroll you in the Rewards Program, to track your participation in the Rewards Program, send you discounts, and to administer your Rewards Program points to your Account, when obtained. 

  • Sign up for our newsletter. When you sign up to receive our newsletter, we collect, from you, your personal identifiers (email address). We use this personal information to send you updates, news, and special offers. You may unsubscribe at any time by clicking the “unsubscribe” link included with each email you receive from us. However, we will continue to send you service-related messages. Our emails include a tracking pixel that tracks whether you open the email and whether you click banners in the email and your subsequent clicks and usage of our Website. We use this information to send you additional email communications which may be of interest to you, as based on your interaction with our emails and/or Website.

  • Interact with us on social media. When you interact with our fan page on social networking websites, such as Twitter, TikTok, Pinterest, Instagram, and Facebook (each a “Fan Page”) (collectively “Fan Pages”), we collect basic engagement metrics and use it to tailor content and marketing and use it to improve user experience as set forth in this section. Please note that we do not control the use or storage of the information that you have posted to any social networking websites. This information is collected and processed by the social networking websites for their own purposes, including marketing. For more information on how Twitter, TikTok, Pinterest, Instagram, and Facebook use your personal information, please see Twitter’s Privacy Policy, TikTok’s Privacy Policy, Pinterest’s Privacy Policy, Instagram’s Privacy Policy, and Facebook’s Privacy Policy.

  • Fan Pages. When interacting with our Fan Pages, we collect, from you, your personal identifiers (name and profile picture) as well as any information that you provide when interacting with our Fan Pages (e.g., commenting, sharing, and rating). We use this information to advertise our products, for events and invitations, and to communicate with users via the contribution and comment function. 

Because our Fan Pages are publicly accessible, when you use them to interact with other users, for example by posting, leaving comments or liking or sharing posts, any personal information that you post in them or provide when registering can be viewed by others or used by them as they see fit.


The content posted on our Fan Pages or other public areas of social networking websites can be deleted in the same way as other content that you have created. If at any time you want content posted to be deleted, please email your request to service@gonakedhair.com.  


  • Contests or Sweepstakes. When you participate in a contest or sweepstakes on our Fan Pages, we collect, from you, your personal identifiers (name, email address, telephone number, and physical address (if provided)), and your visual identifiers (photograph (i.e., profile picture)). We use this information to manage your entry, communicate with you about your entry, and to run the sweepstakes or contest. 

  • Events and Photos. When you register for an event on our Fan Pages, we collect, from you, your personal identifiers (name, email address, telephone number, physical address, and any other information you provide). We use this information to create and manage the event (e.g. to create the guest list, accreditation and admission control, room and personnel planning, planning the catering) as well as to send you your invitation and notifications about the event. We also use this information for prevention of fraud and defense against legal claims. 

At events for which you have registered, photos and video recordings may be made (possibly by a photographer commissioned by us), in which you may also be shown. If you are the central subject of a recording, the photographer will ask you before the recording/taking the photo whether you agree and consent. We use the photos for our public relations and marketing on our various media/digital media outlets. 


  • Community Management. With the help of a third party, we collect, from you, your contact, including "likes", shares, messages and other interactions with the content, in order to analyze and evaluate how our content is perceived, to learn from it, and to improve our public relations efforts. We use this information to create advertisements that match our Fan Page and to disseminate them via Facebook based on demographic data. 

  • Facebook Messenger. When using Facebook messenger, Facebook collects, automatically, your internet or other electronic network activity information (IP address, date and time of the server request, time zone, specific browser or app function, access status, amount of data transferred, browser or app from which the Request comes, device type, operating system used, and its interface (e.g. Android or IOS), language, version of the operating system, and device identifiers). We do not use this information; its use is governed by Facebook’s Privacy Policy.  

  • Facebook Page Insights. When you visit our Facebook Fan Page, Facebook records your IP address and other information about your usage behavior on our Facebook Fan Page. Facebook collects, through trackers in the browser of your device or via the advertising ID (IDFA from Apple or GAID from Google), when you open the Facebook app through your mobile device (e.g. smartphone or tablet). Facebook uses this information to create statistical evaluations for us of the use of the Fan Page. We receive this information, from Facebook, in the form of aggregated data and anonymous statistics regarding certain data points, such as: age, gender, city/country, device, inquiries from fans about other Facebook fan pages, region and language settings of the users, proportion of men and women, the number of people reached, clicks on posts, "Likes” and reactions, comments and shared content, and total video views.  We do not collect or process any other personal data in connection with the page insights.

We do not retain this information independently. For information on data protection and the storage period on Facebook in relation to the "Page Insights" function see here and Facebook’s Privacy Policy. It has been contractually agreed with Facebook that Facebook is responsible for providing you with information about the processing for Page Insights.


  • Information Processed Solely by Facebook. We do not know how Facebook uses personal information for its own purposes, how long the personal information is stored on Facebook or whether Facebook data is passed on to third parties. 

If you are currently logged in to Facebook as a user, Facebook automatically collects, through trackers on your device, your Facebook ID or a link between the Facebook ID and the advertising ID (IDFA from Apple or GAID from Google) when you open the Facebook app through your mobile device (e.g. smartphone or tablet). This enables Facebook to understand that you have visited our Facebook Fan Page along with other Facebook pages that you have clicked on, whether you clicked on Facebook buttons integrated into websites that partner with Facebook, and other online interactions that report user data to Facebook. Based on this data, content or advertising tailored to you can be offered. 


You can find more information about the personal information collected by Facebook, how it is used and how long it is stored by visiting Facebook’s Privacy Policy.


  • Interact with the Services. In addition to the personal information you provide directly to us, we also collect information from you automatically as you use our Services via cookies, pixels, and similar tracking technologies. This includes the following internet or other electronic network activity information. 

We use essential, performance, marketing, and analytics cookies to collect your usage, device, and location information (determined through your IP address) when you interact with the Services. We use this information to: (i) track you within the Services; (ii) enhance user experience; (iii) conduct analytics to improve the Services; (iv) prevent fraudulent use of the Services; (v) diagnosis and repair Services errors, and, in cases of abuse, track and mitigate the abuse; and (vi) provide targeted advertising. To manage your cookie preferences, and for additional information regarding our use of cookies, please visit Cookie Preferences.


Particular third-party cookies to note on our Website include: Meta Pixel and Google Analytics. You can disable these cookies by setting your browser to refuse cookies or indicate when a cookie is being sent. Please note, if you opt out of these targeted advertising cookies, your opt-out will be specific to the web browser, app, or device from which you accessed the opt-out. If you use multiple devices or web browsers, you will need to opt out of each browser or device that you use. 


  • Meta Pixel. We use Meta Pixel to serve you ads on your social media based on your browsing behavior. Meta Pixel sets a cookie on your device that allows your behavior to be tracked after you have been redirected to the Website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes and to provide targeted advertising. We do not have access to the information collected through the Meta Pixel. The information collected via Meta Pixel is stored and processed by Meta. Meta may link this information to your Facebook account and use it for its own promotional purposes in accordance with Facebook's Data Usage Policy. You can opt out of displaying Facebook ads and sharing by visiting your Facebook Ad Settings or by managing your Cookie Preferences. [insert hyperlink to cookie management platform] 

  • Google Analytics. We use Google Analytics to collect information on your use of the Website for its improvement. To collect this information, Google Analytics installs cookies on your browser or reads cookies that are already there. Google Analytics also receives information about you from applications you have downloaded that partner with Google. We do not combine the information collected through the use of Google Analytics with personal information. Google’s ability to use and share information collected by Google Analytics about your visits to our Website or to another application which partners with Google is restricted by the Google Analytics Terms of Use and Privacy Policy. To prevent your data from being used by Google Analytics, you can download the Google Analytics opt-out browser add-on, which can be accessed here. You can also do so by managing your Cookie Preferences. [insert hyperlink to cookie management platform]

  • Aggregate data. We aggregate the data we collect for benchmarking purposes and for internal analytics. We maintain and use this data in deidentified form. We will not attempt to reidentify the data unless it is necessary to determine whether our deidentification processes satisfy applicable data protection laws.

We will also use the personal information we collect as described in this section to comply with the law, to efficiently maintain our business, and for other limited circumstances as described in HOW WE SHARE YOUR PERSONAL INFORMATION.


Unless otherwise described in this Privacy Notice, we retain the information we collect about you for as long as legally required, as long as necessary for the business purpose for which it was collected, or until we receive a request to delete the information.


HOW WE SHARE YOUR PERSONAL INFORMATION


General Sharing 


We share personal information in the following instances:


  • In the event of a corporate reorganization. In the event that we enter into, or intend to enter into, a transaction that alters the structure of our business, such as a reorganization, merger, acquisition, sale, joint venture, assignment, consolidation, transfer, change of control, or other disposition of all or any portion of our business, assets or stock, we would share personal information with third parties, including the buyer or target (and their agents and advisors) for the purpose of facilitating and completing the transaction. We will also share personal information with third parties if we undergo bankruptcy or liquidation, in the course of such proceedings.

  • With service providers. We share your information with service providers that assist us in providing the Services. These service providers assist us with the following: information technology (“IT”) support; payment processing; payment support; customer relationship management; order fulfillment; invoicing; website hosting; data analysis; customer service; email delivery; text messaging; and similar services.

  • For legal purposes. We share personal information where we are legally required to do so, such as in response to court orders, subpoenas, governmental/regulatory bodies, law enforcement or legal process, including for national security purposes. We may share your information with our legal advisors or auditors to establish, protect, or exercise our legal rights or as required to enforce our terms of service or other contracts or to defend against legal claims or demands. We also share this information with third parties as necessary to: detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person; to comply with the requirements of any applicable law; or to comply with our legal obligations. 

YOUR INFORMATION CHOICES


You have the following choices with respect to your personal information: 


  • Correct or View Your Information. You may access your Account to correct or view certain personal information you have provided to us and which is associated with your Account. 

  • Opt out of Meta Pixel. You can opt out of displaying Facebook ads and sharing by visiting your Facebook Ad Settings.

  • Opt Out of Google Analytics. To prevent your personal information from being used by Google Analytics, you can download the Google Analytics opt-out browser, which can be accessed here.

  • Opt Out of Advertising Cookies. All session cookies are temporary and expire after you close your web browser. Persistent cookies can be removed by following your web browser’s directions. To find out how to see what cookies have been set on your computer or device, and how to reject and delete the cookies, please visit: https://www.aboutcookies.org/. Please note that each web browser is different. To find information relating to your browser, visit the browser developer’s website and mobile application. If you reset your web browser to refuse all cookies or to indicate when a cookie is being sent, some features of our website may not function properly. If you choose to opt out, we will place an "opt-out cookie" on your device. The "opt-out cookie" is browser specific and device specific and only lasts until cookies are cleared from your browser or device. The opt-out cookie will not work for essential cookies. If the cookie is removed or deleted, if you upgrade your browser or if you visit us from a different computer, you will need to return and update your preferences. By clicking on the “Opt-Out” links below, you will be directed to the respective third-party website where your computer will be scanned to determine who maintains cookies on you. At that time, you can either choose to opt out of all targeted advertising or you can choose to opt out of targeted advertising by selecting individual companies who maintain a cookie on your machine.


  • Opt Out of Email Tracking. You can disable this tracking by blocking automatic loading of images in your email.

  • Opt Out of Marketing Communications. You may opt out of receiving marketing emails from us by clicking the “unsubscribe” link provided at the bottom of each email we send. Please note that we will continue to send you notifications necessary to the Services, your Account, purchases, or any assistance you request. To opt out of receiving promotional text messages from us, reply STOP to +18667163570 or click the unsubscribe link (where available) in any text message to cancel.

DO NOT TRACK


We do not respond to Do Not Track requests. Do Not Track is a preference you can set in your web browser to inform websites and mobile applications that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser. 


INFORMATION SECURITY 


We implement and maintain reasonable security measures, such as access controls, multifactor authentication, and encryption, to protect the personal information that we collect and maintain from unauthorized access, destruction, use, modification, or disclosure. However, no security measure or modality of data transmission is 100% secure, and we are unable to guarantee the absolute security of the personal information we have collected from you.


CHILDREN’S PRIVACY 


The Services are not intended for individuals under the age of eighteen (18) years. If we learn that we have collected or received personal information from individuals under the age of eighteen (18), we will delete the personal information. If you believe we have personal information on individuals under the age of eighteen (18), please contact us at the contact information provided below.

In addition, you agree to our Messaging Terms (https://terms.pscr.pt/legal/shop/go-naked-hair/terms_of_service) and Messaging Privacy Policy (https://terms.pscr.pt/legal/shop/go-naked-hair/privacy_policy).


CHANGES TO THIS PRIVACY NOTICE


We may amend this Privacy Notice in our sole discretion at any time. If we do, we will post the changes to this page, and will indicate the date the changes go into effect. We encourage you to review our Privacy Notice to stay informed. If we make changes that materially affect your privacy rights, we will notify you by prominent posting on the Website and/or via email, and obtain your consent, if required.


CONTACT US 


If you have any questions or concerns regarding this Privacy Notice, please email us at service@gonakedhair.com.Â